Archive for the ‘Uncategorized’ Category

Cyber cafes untapped hot spots for advertising: survey

March 18, 2009

New Delhi, March 18 (IANS) With young adults comprising 90 percent of cyber cafes visitors in India, these informal getaways offer significant potential for advertising and brand promotion that is yet untapped in the country, says a survey by global media and marketing consultancy Nielsen.

Conducted by Nielsen with internet media solutions firm Ideacts Innovations at 3,500 cyber cafes in the top eight Indian cities, the survey indicates the untapped potential of interactive brand promotions through desktop advertising in cyber cafes.

‘Not surprisingly, the survey revealed that a sizeable section of cyber cafe users are young adults,’ said Palal Bhattacharjee, associate director, Nielsen.

‘This holds multi-layered implications for savvy marketers targeting this segment which is highly influential when it comes to purchase decision-making as well as purchasing-power across several product and service categories,’ he added.

The other findings of the survey are:

– Sixty-five percent of cyber cafe users polled were in the age group 15-24 years

– Along with the 25-34 year olds, the young adults made up to 90 percent of the audience

– Fifty percent of cyber cafe visitors are students

– Another 40 percent are employed

– Seventy-five percent belong to the upper end of the socio-economic class

– Personal computers are their most common consumer durables

– Ninety-one percent of them owned mobile phones.

‘This audience profiling clearly indicates that Cyber cafes should comprise a significant part of the media plan for marketers and advertisers who want to reach out to this segment,’ said Bhattacharjee.

‘The information needs of this audience are high – e-mailing and information search are their top two activities within a cyber cafe. Additionally, they are connected,’ he added.

The survey was conducted to ascertain the relevance of cyber cafes for advertisers and provide marketers a better perspective while designing their marketing and promotional programmes to cater to a defined target audience.

Indo Asian News Service

US needs to make India a strong ally, says Sunil Mittal

March 18, 2009

Sunil Bharti Mittal , chairman and group CEO of Bharti Enterprises and former president of the Confederation of Indian Industry, said  on Tuesday that it was time for the United States to change its position towards India vis-a-vis Pakistan.

Addressing a panel at the Asia Society in New York on the need for greater Indo-US relations, Mittal said that India currently surrounded by conflicts in its region. ‘The situation in Pakistan is getting hugely alarming for us. We had General Musharraf (former Pakistan President) visiting India last week and I really did not get any hope (of improved Indo-Pak relations) from what he said,’ Mittal said in a marked departure from business talks.

‘America has a huge role to play there. The obsession that Pakistan has with India needs to be torn down and only the US can help (do that) because Pakistan thankfully still listens to the US,’ Mittal said.

‘They (Islamabad ) are trapped in their mindset that India is bad and that India is not good for Pakistan, but they are not willing to wake up to the new reality that Pakistan does not matter for India. ‘Pakistan is too small for India in terms of economy and in terms of trade. But if Pakistan is torn apart, it is not good for India. We want a stable Pakistan, we want a stable Afghanistan,’ Mittal said.

Noting that its is important for New Delhi to see that part of the world stabilized, Mittal said that Bangladesh had a recent mutiny in its military ranks while Sri Lanka remains big problem even though the last bastions of the Liberation Tigers of the Tamil Eelam are being felled, and Myanmar remains a conflict areas and the situation in Nepal does not look bright.

‘If you look at India and its neighbors, we are living in a very difficult environment.  It is time now for the US to change its position �  and take India to the next level and thankfully the hyphenation between India and  Pakistan has gone now which was  an irritant for many decades,’ Mittal said.

‘You need to adopt India which is one of your strongest allies in that part of the world that will take care of many of the issues that US is forced to look at these days,’ Mittal said.

Mittal said India’s relationship with the Middle East and the Arab world is very strong and he believes that India can have a leading role in overcoming problems in that region. ‘We are continuously going to manage issues with our neighbors like Pakistan. After all, conflicts and terrorism impact economy and investments at the end of the day, and we do not want that. I remain very optimistic. We have had a very rough patch in the world economy but we will be able to overcome that. We need partnerships,’ Mittal said.

The Nano’s here! Who will it impact most?

March 18, 2009

Tata Group Chairman Ratan Tata Poses With The Nano
Tata Group Chairman Ratan Tata Poses With The Nano

 

with the long-awaited launch of Tata’s Rs 1 lakh (Rs 100,000) Nano just days away, leading automobile companies are busy assessing its impact on their businesses.
Some companies think the Nano will replace the three- wheeler autorickshaw market, creating an alternative mode of commercial transport. Others believe the small car will wean away potential Maruti 800 buyers, convert automatic and gearless scooter owners and prove an attractive alternative to both second-hand car and premium motorcycle customers.

Want a Nano? First, pay for applying

March 16, 2009

Application forms for the Nano, the much-awaited Rs 1 lakh (Rs 100,000) car, will not come for free. Tata Motors is likely to charge around Rs 300 for every application.

“This is for the first time that a manufacturer will charge for an application form. However, it will be refunded if an application is rejected,” said a senior executive from a public sector bank.

Bookings are expected to start by the last week of March. The forms, say sources, will be collected through various channels but transferred to the State Bank of India. “All the forms and the collected money will be transferred to SBI, where they will be processed, and loans will be given through various banks within 90 days,” said a source at a public sector bank.

“This is being done to manage the applications efficiently, as Tata Motors is expecting a large amount of bookings,” the source said. When asked, an SBI official said he could not share any details on the subject.

A senior executive with a large bank said the interest rates could be cheaper than the existing auto loan rates. So far, SBI and Punjab National Bank  have announced tie-ups with Tata Motors, and others like Bank of India, Union Bank of India  and Bank of Baroda  are expected to follow.
“We are in talks with various public sector banks to provide the widest possible range of financing options to the customers of Nano,” said a source.

IPL deadlock continues, no dates yet

March 16, 2009

The deadlock over the Indian Premier League  continues after the meeting between the Board of Control for Cricket in India and officials of the home ministry in New Delhi  on Monday, over scheduling of the tournament, failed.

“We have had discussions, that is all I wish to say. The home ministry officials expressed their concerns over the new dates. We expressed our own difficulties and concerns and the importance of the various stakeholders,” BCCI secretary N Srinivasan said in Delhi after the meeting.

The second season of the Twenty20 tournament looks highly improbable after problems over security issues. The IPL, scheduled to be held from April 10 to May 24, clashes with the Lok Sabha polls due to which all the states have expressed concerns over providing adequate security cover for the IPL.

Chief Election Commissioner N Gopalaswami had also made it clear on Sunday that it might need additional forces for the conduct of polls at certain places, a requirement that might further hurt the IPL’s prospects.

 “About IPL I don’t want to say anything. We are not concerned about the IPL,” he had said.

Home buyers wait, expect more price cuts

March 16, 2009

Despite more than a 20 per cent fall in prices of houses in new projects, a majority of home buyers are looking for a further price reduction, a survey by an international brokerage shows.

Nearly 90 per cent home buyers in Mumbai, National Capital Region, Bangalore and Hyderabad, where property companies like DLF, HDIL and Unitech have launched their projects with 20-25 per cent price cuts, expect prices to fall further by around 20 per cent, the survey says.

Home buyers, faced with prospects of dwindling incomes and job cuts, are yet to make up their mind on buying new homes despite the price cuts and lower interest rates, the survey, conducted by CLSA, has found. The survey was carried out among 140 prospective buyers for four projects in four cities where developers have dropped prices by 20-25 per cent.

Though DLF, HDIL and Unitech have sold nearly 1,000 apartments in their new projects in the last one month, a fatigue will set in among buyers, who expect prices to fall further, the brokerage has said.

“With more developers joining the price war, the potential buyers will get used to these new prices. The novelty of attractive pricing being lost, consumers will start demanding bigger discounts untill economic conditions start improving,” CLSA analysts Mahesh Nandurkar and Abhinav Sinha said in a report based on the CLSA Housing Buyer Survey.

Due to economic boom and lower interesr rates, home prices more than doubled between 2004 and 2008 in cities such as Mumbai and NCR. But as stock makets crashed and economic slowdown deepened, prospective buyers started deferring their purchases, which led to 70 per cent drop in property sales in the early months of this year compared with the corresponding period of the previous year.

Developers, however, maintain that while the initial response to the price cuts has been encouraging, there will always be buyers who will sit on the fence and wait for further drop in prices.

“We are cutting prices wherever possible. We can’t talk about the future,” said Hari Pande, deputy general manager, HDIL.

Consultants also endorsed the fact that prices needed to go down further. “I expect prices to correct at least 35 per cent from the peak. Buying will not happen immediately but come in a slow and steady market. Some buyers are still waiting whether prices will come down further,” said Akshaya Kumar, chief executive of Park Lane Property Advisors.

Said Sukethu Mody, president and COO of Coldwell Banker Goodwill Consultants, a realty consultancy: “Prices may not fall much from here. Sales should pick up now.”

The CLSA study showed that at least 75 per cent prospective buyers in these projects were aware that prices had been dropped.

World’s 10 most admired companies

March 14, 2009

Apple is the world’s most admired company, says the Fortune magazine. Of the 363 companies mentioned in Fortune’s list, 273 are from the United States, 19 are from Japan, and 17 from Germany. Unfortunately, not a single Indian company is on the list.

The rankings are based on innovation, people management, use of corporate assets, social responsibility, quality of management, financial soundness long-term investment, quality of products or services and global competitiveness. So here are the world’s most admired companies.

1. Apple

15Apple Inc has topped the Fortune list of most admired companies for the second year in a row. For a company that scores high on innovation and quality of products, this year began on a grim note with cheief executive officer Steve Jobs taking a long leave to cure what he described ‘a nutritional problem’. I will continue as Apple’s CEO during my recovery, he explained. Jobs’s ill health had led to speculation that his pancreatic cancer was back and shares of the company plunged.

Apple products under Jobs’s leadership continues to win mass appeal. The company posted a revenue of $10.17 billion and net quarterly profit of $1.61 billion for the quarter ended December 27, 2008. During this period, Apple sold 2,524,000 Macintosh, a 9 per cent growth over the yearago quarter.

In 2008, Apple sold 10 million iPhones and more than 54 million iPods a record 22,727,000 (iPods) were sold in the December quarter itself. Founded by Steve Jobs and Steven Wozniak in California on April 1, 1976 and incorporated in 1977, the company was called ‘Apple Computer Inc’ for 30 long years.

Today, Apple has 35,000 employees worldwide.

2. Berkshire Hathaway

 Warren Buffett fills a glass with Coke during a news conference in MadridOne of the world’s most successful investment firms, Berkshire Hathaway is now going through troubled times. A victim of the recession, it posted its worst-ever results ever in 2008. The net income dropped 59 per cent in 2008 to $4.99 billion, or $3,224 a share, from $12.2 billion, or $8,548, a year earlier. The revenue fell 8.8 per cent to $107.8 billion from $118.2 billion.

Company chairman Warren Buffett has, however, blamed himself for making certain ‘dumb’ investment decisions last year and also hinted that the head of the firm’s reinsurance business  Ajit Jain might be his successor. Berkshire’s utility and insurance businesses performed well in 2008 that helped balance out losses in other businesses. Buffett, however, is optimistic that the company can pull through the recession.

Berkshire Hathaway tracks its origin to a textile manufacturing company established by Oliver Chace in 1839. In 1962, Buffett began buying stocks in Berkshire Hathaway.

By 1967, he expanded into the insurance industry. Berkshire Hathaway now deals with insurance, including property and casualty insurance, reinsurance and specialty non-standard insurance.

3. Toyota

 A Toyota Prius 3 is displayed during the first media day of the 79th Geneva Car Show at the Palexpo in Geneva. Toyota is the world’s third most admired company. However, it too has reported losses for the first time in its 70-year history.

In the wake of the recession, the company has seen a fall in demand forcing it to cut production and shut down some facilities.

In December 2008, Toyota estimated its full year operating loss to be yen 150 billion (about $1.65 billion). The company now sees a yen 450 billion ($4.95 billion) loss. Toyota has also lowered its forecast for vehicle sales for during 2008-09 to 7.32 million.

Toyota Motor Corporation employs 316,000 people around the world. Vehicles were originally sold under the name ‘Toyoda’, from the family name of the company’s founder, KiichiroToyoda. Fujio Cho is the chairman of the company.

4. Google

 Larry Page walks by a map of the world during keynote speech at the Consumer Electronics Show in Las Vegas.Google’s founders Larry Page and Sergey Brin created a wave with the online search operation they developed while at Stanford University. Today, Google prides to be the world’s largest Internet search engine.

Google Inc earns revenue from advertising related to its Internet search, e-mail, online mapping, etc. Incorporated as a privately held company in California on September 4, 1998, the company has 20,222 full-time employees.

In the fourth quarter of 2008, Google reported revenues of $5.70 billion, an 18 per cent jump over fourth quarter 2007 revenues of $4.83 billion and a 3 per cent rise over third quarter 2008 revenues of $5.54 billion.

5. Johnson & Johnson

Johnson & Johnson ProductsJohnson & Johnson is a household name across the world. A global pharmaceutical and consumer goods manufacturer, it has a wide range of products for health and baby care.

Johnson & Johnson was founded in 1886 by Robert Wood Johnson, inspired by a speech by antisepsis advocate Joseph Lister. He was joined by brothers James Wood Johnson and Edward Mead Johnson.

The company produced its first products in 1886 and was incorporated in 1887. Johnson & Johnson has reported sales for the year 2008 of $63.7 billion, an increase of 4.3 per cent over 2007. The operational growth was 1.9 per cent with currency contributing 2.4 per cent.

The worldwide sales in the fourth quarter of 2008 were $15.2 billion, a decrease of 4.9 per cent as compared to the fourth quarter of 2007. Johnson & Johnson employs 119,000 people worldwide. William C Weldon is the chairman and chief executive officer.

6. Procter & Gamble

 Procter & Gamble's corporate headquarters in Cincinnati, Procter & Gamble Co is a Fortune 500 multinational corporation headquartered in Cincinnati, Ohio. Known for a wide range of consumer goods, P&G is also the 8th largest corporation in the world by market capitalisation. The company was founded by William Procter, a candlemaker and James Gamble, a soapmaker who settled in Cincinnati.

William and James married sisters, Olivia and Elizabeth Norris. Alexander Norris, their father-in law wanted his sons-in-law to become business partners. So in October 31, 1837, they joined hand to start Procter & Gamble.

The small, family owned business grew manifold to offer products and services to consumers in over 180 countries.

The P&G community consists of over 138,000 employees working in over 80 countries worldwide. A G Lafley is the chairman of the board and the chief executive officer.

7. FedEx Corporation

FedEx Corporation FedEx Corporation, is a logistics services company based in the United States. The company’s original name was Federal Express.

The company offers transportation, e-commerce and business services under the FedEx brand. The company, with a staff strength of 94,700, too has been hit by recession. It has announced more than 1,400 layoffs and salary cuts.

The CEO of the company Frederick W Smith has set an example by taking a pay cut of 20 per cent this year.

8. Southwest Airlines

A Southwest Airlines plane takes off at Midway Airport in Chicago, Illinois.Southwest Airlines is an American budget airline. It is the largest airline in the United States by number of passengers carried domestically per year. It is also the 6th largest US airline by revenue. 

Southwest operates about 3,500 flights daily. Headquartered in the Love Field area of Dallas, Southwest Airlines is one of the world’s most profitable airlines. The company is headed by Gary C Kelly. Kelly has served as the airline’s CEO since 2004. 

9. General Electric

General Electric Company chairman and CEO Jeffrey Immelt. The General Electric Company, or GE, is a multinational technology and services giant based in New York. GE is the world’s twelfth largest company in terms of market capitalisation.

GE’s divisions include GE Capital (including GE Commercial Finance and GE Money and GE Consumer Finance, GE Technology Infrastructure (including GE Aviation, the former Smiths Aerospace and GE Healthcare), GE Energy Infrastructure, and NBC Universal, an entertainment company.)

GE is facing the brunt of the slowdown. For the fourth quarter ended December 2008, GE’s profits fell by 44 per cent to $3.72 billion. In the year-ago period, the conglomerate’s profits stood at $6.69 billion. The company also slashed its quarterly dividend by two-thirds to 10 cents per share, it is the first ever quarterly cut since the 1930s.

GE announced job cuts as well as a restructuring of its finance unit in December 2008. The company has laid off over 12,000 employees.

The company with a presence in more than 100 countries, employs over 3,00,000 people worldwide. The company was founded in 1878 by Thomas Edison as the Edison Electric Light Company.

10. Microsoft

Bill GatesSoftware giant Microsoft is one of the world’s largest software firms. It develops, manufactures, licenses, a wide range of software products for computing devices.

Headquartered in Redmond, Washington, Microsoft’s best selling products are the Windows operating system and the Microsoft Office suite of productivity software.

Founded by Bill Gates and Paul Allen in 1975, the company is now facing trouble. Microsoft’s quarterly revenue stands at $16.63 billion for the second quarter ended December 31, 2008, a 2 per cent increase during the same period of the previous year.

Microsoft has already issued pink slips to 1,400 workers and is on major cost cutting drive. It has cut the temporary staff’s salaries by 10 per cent. With the recession taking a toll on its business, the company plans to lay off 5000 more people over the next 18 months.

ICR’s Grand Canyon Dating Project of ICE

March 14, 2009

General information on the Grand Canyon

The Grand Canyon looks something like this:

Figure 1. Idealized and simplified diagram of the Grand Canyon

Figure 1. Idealized and simplified diagram of the Grand Canyon

There are a number of lava flows on the plateau that the canyon is cut into (yellow in Figure 1, above). These lava flows are Cenozoic in age, and some of them spill into the canyon. The walls of the canyon are mostly cut into horizontal rock layers of Paleozoic age (green in Figure 1, above). There is an angular unconformity at the bottom of the Paleozoic layers. An angular unconformity is the result of tilting and eroding of the lower layers before the upper ones are deposited. These tilted and eroded layers are Precambrian in age (blue in Figure 1, above).

The geological relationships of the various formations are quite clear. The lava flows which spill into the canyon must be younger than the canyon. The canyon must be younger than the rock layers that it cuts into. The sediments above the angular unconformity must be younger than the sediments below it.

The ordering of events which resulted in Figure 1 must be:

The blue layers are deposited.
The blue layers are tilted and eroded.
The green layers are deposited.
The canyon is cut into the green and blue layers.
The lava flows occur.

Even young-earth creationists would agree with this relative sequencing of events. They would argue for a much shorter absolute timescale than mainstream geologists would accept, but the relative sequence is agreed upon by all parties.

ICR’s claims:

ICR's claimsDr. Steven Austin, chairman of the Geology Department at the Institute for Creation Research, claimed (1992) that he had derived an Rb/Sr isochron for the plateau flows, which indicates an age of about 1.3 billion years.

One particular Precambrian layer known as the Cardenas Basalt has been dated by radiometric methods to about 1.1 billion years in age. The Cenozoic flows sampled by ICR thus are claimed to yield an age which is about 200 million years older than the Cardenas Basalt. But the Cardenas Basalt cannot be younger than the plateau flows, due to the geological relationships discussed in the first section of this document.

Austin says that his isochron age is the result of a “research project” (1992, p. i) undertaken by the ICR to “test the ages assigned by the best radioactive isotope dating methods” (1992, p. i). Dr. Austin suggests that the slope of his isochron line (indicating great age) is “unexpected” (1992, p. iii) and that his result “challenges the basic assumptions upon which the isochron dating method is based” (1992, p. iv).

In other words, Austin claims that he has produced a seemingly reliable isochron age which must necessarily be wrong, and therefore the Rb-Sr isochron dating method, which is considered to be among the more reliable of radiometric dating methods, must be considered suspect.

Background on ICR’s claims and isochrons:

The damaging paper trail:

The damaging paper trailIn order to understand what is going on, it is useful to examine the paper trail. Prior to ICR starting the Grand Canyon Dating Project, Austin (1988) produced a similar isochron this time 1.5 billion years for the same lava flows. He used data taken out of a mainstream scientist’s paper (Leeman 1975) to construct the plot.

Leeman’s paper contains quite a bit more data than Austin used, with sufficient scatter to suggest that the resulting isochron probably is either an “inherited” reflection of the mantle source age or has no significance at all. However, Austin narrowed down the data set to flows which fell into a particular stratigraphic range “stages III and IV of Hamblin’s later classification,” said Austin (1988) and those selected data points fell quite close to a single line.

In his 1988 paper, Austin noted that this sort of “false isochron” is well known, and explained in the mainstream literature. He cited a discussion of it in Faure (1986, pp. 145-147), a popular textbook/handbook on isotope dating methods.

Isochron dating methods:

Isochron dating methods

For general information on isochron dating methods, see talk.origins’ Isochron Dating FAQ. Further information is available in Dalrymple (1991, pp. 102ff), a semi-technical description, and Faure (1986, pp. 117ff), a college-level textbook.

The requirements of isochron dating:

The requirements of isochron datingOne of the requirements for an isochron to signify the age of an object, is that the data points be derived from samples of materials which were isotopically homogeneous (with respect to each other) when the object formed, and all separated and ceased chemical exchange at the object’s time of formation. Faure (1986, p. 121) writes, discussing the derivation of the isochron technique from basic principles:

If the strontium in such a magma was isotopically homogeneous throughout the cooling period, we may assume that all the diverse rocks that formed from the magma had the same initial 87Sr/86Sr ratio. Moreover, we may assume that the time required for crystallization of the magma was relatively short and that all rocks produced by this process have very nearly the same age. Under these conditions, Equation 8.3 is the equation of a family of straight lines in the slope-intercept form:

That is why isochron results are usually considered reliable if the data points are derived from the individual minerals of a single igneous rock sample, or on multiple samples of a single lava flow. The molten state allows isotopic homogenization, the solidification ceases that process, and therefore the expected result is the time since the solidification occurred.

It is possible for the data points to fall on an isochron line if this requirement is violated. The result will still have the same meaning: the time since all of the samples were isotopically homogenized with respect to each other. However, that result does not have to be the time since each sample formed. Often it will be the isotopic age of the common source of the samples. That result could also be the age of the samples themselves, but only in the case where their common source was isotopically homogeneous  i.e., zero-age when the samples formed from it.

For example, as discussed in the talk.origins Age of the Earth FAQ, young Earth sediments and meteorite whole-rock measurements all sit on a Pb/Pb isochron that gives the age of the Solar System:

Figure 2. Pb/Pb isochron of terrestrial and meteorite samples

Figure 2. Pb/Pb isochron of terrestrial and meteorite samples

That isochron tells us the time since the samples were isotopically homogenized with respect to each other the time since the meteorites and Earth formed from the solar nebula. It does not imply that the young Earth sediments themselves are 4.5 billion years old.

This is a well-known and expected behavior of isochrons. No competent geologist would be fooled by this sort of “inherited” isochron age, because it is quite obvious, as the samples are collected, whether the date must reflect the individual samples’ time of formation. This is discussed in more detail in the “Violation of cogenetic requirement” section of the Isochron Dating FAQ.

Criticism of ICR’s claims:

This was not a “test” of Rb-Sr dating:

This was not a "test" of Rb-Sr datingIt is misleading for Austin to claim that he set out to “test” Rb/Sr isochron dating. The paper trail the 1988 Impact article documents that Austin knew he’d get a mantle age from whole-rock measurements of those lava flows, long before the ICR obtained a single rock sample of their own.

If isotopic dating methods are as unreliable as Austin would like us to believe, why did he have to rig his test by only selecting rock samples which were known in advance to fail it? If a mainstream scientist were to fix a test in this manner, their reputation would be demolished when that fact was uncovered.

The wrong meaning is assigned to the dates:

The wrong meaning is assigned to the datesBefore the Grand Canyon Dating Project began, in his 1988 Impact article, Austin admitted in print that the selected lava flows fell into two different stratigraphic stages. That is, the very information which he used to select the flows, also clearly indicates that they did not all occur at the same time. In his subsequent book (1994, p. 125), Austin indicated that his five data points came from four different lava flows plus an extracted “phenocryst” (large mineral which likely formed in the magma chamber and was not molten in the lava flow). We had known from the Impact articles that Austin’s samples were not all cogenetic; years later we found out by his own admission that no two of them are so.

In fact, as discussed above, the selection of non-cogenetic samples is sometimes used intentionally by isotope geologists. It is known to be a way to have an isochron dating method “look back” beyond a recent event to an earlier event the age of the common source of the samples. Thus, it is misleading for Austin to pretend that his resulting isochron plot should be expected to represent the age of the flows themselves.

A geologist in my acquaintance suggested that this FAQ should be very short:

It should merely state that Austin has confirmed what mainstream geologists have known all along: that the lithospheric mantle underlying the Grand Canyon must be older than the Cardenas Basalt.

The mantle is the source of much of the sampled flows’ material, and Austin’s sampling technique matches the technique one would use to obtain a minimum for the age of the flows’ source.

It’s an insufficient case against isotope dating:

It's an insufficient case against isotope datingAustin (1992) suggests that he has “tested” the dating method. He claims that the false isochron, that he knew would result, is “unexpected.” He goes as far as implying that all isotopic ages can be ignored when he suggests that nobody has ever “successfully dated a Grand Canyon rock.” The first two claims are falsehoods, as shown above, and the third cannot be justified by ICR’s Grand Canyon Dating Project.

Young-Earth creationists cannot escape the fact that a large majority of isotope dating results are well-aligned with mainstream predictions, and equally well-aligned with geological relationships which even young-earthers would accept. For example, intrusive formations consistently date as being younger than the formations that they cut across. A laundry-list of anomalous dates will not change that fact. That only shows that the methods sometimes fail, which is not in dispute.

If Austin wishes to make a case that all isotopic results are unreliable (which he desires to do, in order to prop up the timescale that he accepts for religious reasons), he is going to have to do better than he has done here. All the ICR’s Grand Canyon Dating Project shows is that a sample selection geared to yield the age of the flows’ source… apparently does yield the age of the flows’ source.

Summary:

The ICR’s Grand Canyon Dating Project does not strike a telling blow against the reliability of isochron dating. The conditions which caused the “false isochron” in this case are fairly well-understood, and easy to avoid by proper sample selection. In fact, the resulting age in this case may well be meaningful and accurate. The problem is not the age itself but rather Austin’s sleight-of-hand in trying to pass off the result as necessarily the age of the flows rather than a minimum age of their source.

The attempt to abuse the meaning of a single contrived date which was produced only by a sample selection geared to dating a different event, and only for samples whose results were known by Austin in advance says a lot more about the level of competence or honesty in this creation “science” research program, than it says about the validity of isochron dating methods.

Even if given credit for discovering this case (which he clearly doesn’t deserve, as his use of Leeman’s data proves), Austin has only managed to “call into question” a particular sampling technique. However, this sampling technique was known by mainstream geologists to behave in this manner long before Austin published on the topic, and this behavior is often intentionally used by geologists. Austin was aware of this, as his 1988 reference to Faure shows.

Response to Criticisms:

Response to CriticismsI recently received a critique of this FAQ. Unfortunately, it was submitted anonymously and it didn’t address the key issues above. Since I couldn’t get permission to reproduce the claims verbatim, I will summarize the creationist claims, and respond to them here. I would recommend that future prospective critics attempt to deal directly and explicitly with the three items in the “criticisms” section above.

Austin took care to ensure that the samples were cogenetic by selecting lava flows of only Hawaiite basalt, in the same area, which occurred by mainstream reckoning within the last few million years.

The “type” of rock is not sufficient to establish the samples being cogenetic. Since the stratigraphic evidence indicates that the flows did not all occur at the same time, the case could only be made by other isotopic analysis such as taking internal isochrons of the individual flows. That data is lacking from Austin’s published works.

Besides, this line of argument does not address the fact that the result is a known and expected behavior of isochrons. As discussed above, whole-rock samples of multiple flows yields the time since their common source was isotopically homogeneous. It could also be the age of the flows, but it does not have to be. If it is not the flows’ age, that is not a “problem” with isochron dating, and it is not relevant to the large number of Rb/Sr isochrons which were computed from mineral separations of a single object.

Austin’s claims cannot be misleading because he presented this data at a GSA (Geological Society of America) conference and they would not have allowed a dishonest presentation.

At the GSA meeting, Austin discussed the inheritance of a mantle age. He didn’t pretend that the age of the flows was the expected result, and he didn’t make the false claim that his result was sufficient to call all isochron dating into question. This is a transparent attempt to place a GSA “seal of approval” on Austin’s unsupportable Impact claims. (In my opinion, the anonymous critic is engaging in a little sleight-of-hand of his own.)

An Impact article is so short that only a single point can be made, therefore Austin should be excused for a misleading or inaccurate appearance to his statements which might simply be a result of brevity. Those wishing the full argument should look to Austin’s book instead.

The length of the medium is not a legitimate excuse for a blatant falsehood (the claim that Austin set out to “test” Rb/Sr dating) or for the shenanigans involving the sampling technique versus the expected meaning of the resulting age. Further, there is no material in Austin’s book which legitimizes the false and misleading claims in his Impact article.

In addition, the Impact articles (which are free and available online) receive much wider distribution than Austin’s book (which costs $20). At least a dozen creationists arguing against isotope geology have referred me to the Impact articles, and not a single one of them had ever looked at the book. The claims in Impact are all that most creationists ever see. Therefore they must be accurate on their own.

References:

Austin, Steven A., ed., 1994. Grand Canyon: Monument to Catastrophe. Plus Communications, ISBN 0-932766-33-1.
Back to “wrong meaning”

Austin, Steven A., 1992. “Excessively Old “Ages” For Grand Canyon Lava Flows,” in Impact #224 (February).
Back to “ICR claims” or “insufficient case”

Austin, Steven A., 1988. “Grand Canyon lava flows: A survey of isotope dating methods,” in Impact #178 (April).
Back to “paper trail” or “not a test”

Dalrymple, G. Brent, 1991. The Age of the Earth. California: Stanford University Press, ISBN 0-8047-1569-6.
Back to “isochron dating methods”

Faure, Gunter, 1986. Principles of Isotope Geology, Second Edition. New York: John Wiley and Sons, ISBN 0-471-86412-9.
Back to “fictitious isochrons”, “isochron dating”, or “isochron requirements”

Leeman, W. P., 1974. “Late Cenozoic Alkali-Rich Basalt from the Western Grand Canyon Area, Utah and Arizona: Isotopic Composition of Strontium” in Geological Society of America Bulletin 85 (November), pp. 1691-1696.
Back to “paper trail”